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Re-branding Starbucks

Rebranding starbucks

Table of Contents

Introduction                                                                                                                                      3

History of the Company                                                                                                                   3

Company Overview                                                                                                                          4

Company Profile                                                                                                                               5

Rebranding                                                                                                                                       6

Redesign                                                                                                                                           7

Marketing Strategy                                                                                                                           7

Strategic Planning                                                                                                                             8

Products offered                                                                                                                               8

Explanation of rebranding effort                                                                                                      8

The evaluation of Logo                                                                                                                    9

The evaluation of their product                                                                                                      10

Elaboration                                                                                                                                     10

SWOT Analysis of Starbucks                                                                                                         10

PEST analysis of Starbucks International                                                                                      11

Porter’s five forces for Starbucks                                                                                                   13

Recommendation                                                                                                                            14

 

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