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    Re-branding Starbucks

    Rebranding starbucks

    Table of Contents

    Introduction                                                                                                                                      3

    History of the Company                                                                                                                   3

    Company Overview                                                                                                                          4

    Company Profile                                                                                                                               5

    Rebranding                                                                                                                                       6

    Redesign                                                                                                                                           7

    Marketing Strategy                                                                                                                           7

    Strategic Planning                                                                                                                             8

    Products offered                                                                                                                               8

    Explanation of rebranding effort                                                                                                      8

    The evaluation of Logo                                                                                                                    9

    The evaluation of their product                                                                                                      10

    Elaboration                                                                                                                                     10

    SWOT Analysis of Starbucks                                                                                                         10

    PEST analysis of Starbucks International                                                                                      11

    Porter’s five forces for Starbucks                                                                                                   13

    Recommendation                                                                                                                            14

     

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