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    Behavioral Model Of The Decision Making

    It is a connected report of the previous assignment one, which described the external environment and competitive analysis of the company John Lewis Ltd. It is a famous retailing company in the United Kingdom and deals with various ranges of products like beauty and baby products, kitchen appliances, clothing and leisure, electrical goods, home, lighting and garden products. This company has high end chains of the departmental stores all over the United Kingdom. As it is a strategic corporate management report, this assignment describes some practical strategic processes to cope up the situations, which arises after the external and competitive environmental analysis. The task represents different strategic decisions based on different models, theories and concepts. Moreover, some recommendations are given here to cope up the extremely competitive market based on the above-listed shortcomings.

    Different types of strategic decisions accessible to the company

                 Every company takes their strategic decision based on theirorganisationalgoals, objectives, values and the respective mission statements. Being a Corporate Strategy Management report, the individual report on John Lewis, United Kingdom, discusses the appropriate and available strategic decisions for the company. As addressed by Course(2015), strategic choices help the managers in setting the goals effectively by meeting the higher generation of revenues and sales targets. The company needs to take some decisions, which are related to the concerned environment in which it operates total resources, the peoples and the interferences between the two units. The company should take the strategic decisions in the context of the propositions of the funds.

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