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Digital Resource Analysis | Using Of Social Media As A Communication Strategy In The Workplace

Topic- ‘Using Of Social Media As A Communication Strategy In The Workplace’

Introduction

            Technology plays a central role in today’s business world and communication by providing it with a stipulated profit and growth. Communication, which is a systemic and dynamic process, can be intentional as well as unintentional and both transaction and interaction. Advancements in the technology helps the activities much more accessible and accurate regarding saving money and achieving the desired goals. However, research on communication strategy itself a broad subject area and hence specific topic associated with this research area has been focused. In order to be more precise, the study mainly examines how the social media is effective as communication strategy that a business can opt for sustainable growth. The study illustrates the broad aspects of the various strategy of digital communication in the business place through the analysis ten different articles. Moreover, these articles also cover the various essential segments of the digital communication in the business organisations.

Social media as a communication strategy in the workplace (Articles Analysis)

Article 1         

In article one the graphical models of the digital communications and machine learning that is used in the present day business world are discussed. As commented by Frey (1998), though structures artificial or natural systems, problems regarding digital communication and machine language are deals with the complex. This research that used secondary method discusses the various natural patterns that automatically classify the effects of the casual hierarchical physical process. Moreover, ........

nication by providing it with a stipulated profit and growth. Communication, which is a systemic and dynamic process, can be intentional as well as unintentional and both transaction and interaction. Advancements in the technology helps the activities much more accessible and accurate regarding saving money and achieving the desired goals. However, research on communication strategy itself a broad subject area and hence specific topic associated with this research area has been focused. In order to be more precise, the study mainly examines how the social media is effective as communication strategy that a business can opt for sustainable growth. The study illustrates the broad aspects of the various strategy of digital communication in the business place through the analysis ten different articles. Moreover, these articles also cover the various essential segments of the digital communication in the business organisations.

Social media as a communication strategy in the workplace (Articles Analysis)

Article 1         

In article one the graphical models of the digital communications and machine learning that is used in the present day business world are discussed. As commented by Frey (1998), though structures artificial or natural systems, problems regarding digital communication and machine language are deals with the complex. This research that used secondary method discusses the various natural patterns that automatically classify the effects of the casual hierarchical physical process. Moreover, the reason behind choosing this article is that it provides the learning about the graphics models of the digital communication that delivers useful abstract concepts and sensory features. Graphics models like Markov random fields and Bayesian Belief networks provide the way for describing the relations among various random variables in the complicated stochastic system. Furthermore, this writing involves the discussion of the compression of the global data that estimates the probability of distribution of the data source thatgenerally produced by the hierarchical natural process (Frey, 1998).

Article 2         

All communications are meaning based, conversational, structured, and interactional and needs a media and participants to transmit, these concepts described broadly in the article two. As per this article, the communication essentially is an ability of a person to communicate with others and make him, or she understood. This article provides detailed knowledge about the types of the communication, its components, affectability and importance of the conversation in the business world. Moreover, the various types of written and oral communications, forms of written communication and verbal communication, different types of nonverbal communication and the required knowledge of English for communication are also described in this writing (Pathi, 2008). The main reason behind shortlisting this article is that it covers all the necessary fields, which is vital for conducting both verbal and non-verbal digital communication in both personal and professional sector.

           

Article 3

Article three provides the guidelines that reduce the workplace liabilities and management of the data communications and emails. The reason behind choosing this article is that it describes the email rules that guide business for managing policies, legal issues and security of the email as well as digital communication. Though this book does not provide the legal opinion or advice about the above-said contents, the conversation of general overview and guidance are provided through the discussion (Flynn & Kahn, 2003). There are various policies, rules, samples and directives of the regulations of the emails depending upon the industry, legal realities, professional advice and circumstances. The research was done through the secondary methods and discusses the knowledge about the specific industries or institutions, where specific rules are needed to follow for maintaining the security of the email or digital communication.

Article 4

Communication is successful only when the respective receiver understands the concepts and purpose of the sender and both the parties can not disagree with the idea of the information and the meaning embedded in it (Rai & Rai, 2009). Furthermore, an excellent business organisation needs a useful communication tool that influences others, bring changes in the attitudes, motivate the employees and develop a good relationship with them. This article describes the critical aspects of the digital communication that is unavoidable in executing that particular activity. The detailed knowledge of the practice and concept of the active communication, importance and purpose of the oral and verbal communication are the main reason behind choosing of this particular article.

Article 5         

The internal communication is one of the most significant parts of the social interaction, and the views of the consultancy, workplaces towards the internal audiences have dramatically changed over the few years. Moreover, the companies are spending more time, resources and workforces in strengthening the internal communication system than the more glamorous external interaction (Smith & Mounter, 2008). This article describes the clear idea of the internal communication system that is adopted the workforces for informing and engaging its employees about the company’s goals and visions. As until the employees are could not able to understand the purpose of the company, they could not feel accustomed to the process and procedures of the company. The reason behind choosing this article is that this writing discusses the importance of the internal communications in the business growth and development.

Article 6         

Technology and communication has a interlinking relationships that helps the organization in innovative, dependent and standing one step forward in the business market. The reason behind choosing this article is that the article discusses the aspects of the use of the technology that is supported by the documentation is not possible without the help of communication. As criticised by Rothkegel&Ruda(2012), the recent time's globalisedbusinesses bring about the questions that the stress of characteristics of the cultures and languages in the intersection of the communication and technology. The secondary research method discusses the significant roles played by the technology in every aspect of the business market. This scientific study prescribed the phenomena of the communication communities and the traditional disciplines after combining them.The present documentation of the technological advancements combines the conventional descriptions with normative and legal requirements.

Article 7         

In this present time, social networking sites occupy a vastregion in the business communication in the organisations. As criticised by Weintraub (2011), Facebook advertising covers a significant area of promotion of the services and products, internal communications, announcements of the news etc. This site comprises a vast section of the community of more than billion people that make it an essential platform for the marketers. Whether it is the promotional events or marketing applications, selling of products or public relations, this provides an ultimate source of advertising platform. The discussion of the readily available targeting methods advanced advertising policies, monitoring of the business techniques make the article unique. The analysis also discussed the impact of the Facebook on the setting of the goals and objectives and the process of conveying to the employees for the growth of the company.

Article 8         

As discussed earlier, social media created the communication and networked channels, which facilities the information and interactions for generating within the informal social environment and professional academic circumstances. The main reason behind choosing this article is that, it discussed the essential contemporary analysis of the use of the social media by the scientists in the science communication. The article discusses the importance of the social media in facilitating the various exchange of the knowledge internally and among the scientific communities and external environment communities. Moreover, by taking the secondary research method, the article discusses the variety of the academic disciplines through the samples of 587 scientists (Collins, Shiffman& Rock, 2016). Lastly, the result of this analysis illustrates that at the time of widespread use of social media, the scientists in the different platforms use the social networking sites to exchange the scientific knowledge.

Article 9         

This article illustrates the process through which the organisations perceive the affordances of the social media in the business communication and their reaction towards the employee’s use of the social media through policies. As criticised by Vaast&Kaganer (2013), discussion of the systems that are the central part of the significant portion of the organisational governance is the main reason behind choosing the article. This article determines the four foremost affordable like edit ability, persistence, an association within the people and information and visibilityof the organisational governance on handling the employee's use of the social media. Moreover, the content analysis of the sample of the social, regulatory media policies describes that organisation specialist reacted to visibility affordances and persistence more than the edit ability affordances.Moreover, this article also describes the organisation's reactions to involved social media from the solely concerned issue to the risk management that considers the value, generating potential.

Article 10       

This article describes the use of the social media in the public sector workplaces in Rwanda, the country that encourages the use of new technologies in every sector especially in the public areas (Nduhura&Prieler, 2017). The reason behind choosing this article is that it describes the real-life experiences of the using social media in the workplaces that enhanced that work quality by minimising the stress and pressure. The report also illustrates the processes through which the public employees reconcile the personal and professional issues through the social media in the working sector. The main findings of this study describe that social media is playing a significant role in the functions of the public and private institutions (Nduhura&Prieler, 2017).

Conclusion

            The above writing discussed the importance and various strategy of the digital communication in the business market. It can be concluded from the above study that conversations in the companies through the modern technological means help its creation of the documentation that ranges from the brochures, corporate presentations to the books, reports and proposals. It also can be said both the public or private entities adopt the technologies in the growth and development of their activities. The above analysis of ten articles gives an overview of the digital communication in the organisations for the betterment of their processes.