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Uber s Presence on Its Owned Paid and Earned Digital Media


The busy schedule of modern living seeks smart and sharp service to meet the need and demand. Uber is the current ride-hailing giant who is providing the 24X7 service to the customer in more than 600 cities and metropolitan areas over the world. The company enters into the competitive market with the use of digital instrument. The mobile application is the digital platform to introduce the service of Uber cars to the international customers. The aim of the report is to describe the digital presence of Uber and its multiple functions through the digital instrument.

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