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Reflection Essay – Effective Business Communication

Today effective business communication is a basis of effective leadership, a basis for the movement of different ideas and information, provision for data to make business decisions, a basis of smooth and effective business functioning etc. With the help of good and clear communication business leaders become able to delegate authority and responsibilities as well as attain an increase in managerial competence. Thus, success of a firm today significantly depends on how its leaders and staff communicate (Krizan et. al., 2010).

This is the reason today it has become crucial for all of us to learn and understand business communication (Guffey and Almonte, 2009) as done by meundertaking the course BUSN20017: Effective Business Communication. The course undertaken was really significant to help me to understand and learn several new aspects about business communication in each of its 6 modules as discussed here in detail.


Undertaking the course BUSN20017: Effective Business Communication; was really an effective decision of my life. The course made a significant contribution in my learning about business communication. Till now, I have only heard communication is crucial for the success of a business, but now I am able to understand why it is important, what is the role of communication, how it leads towards completion of all responsibilities etc. This course is really helpful for me as with this I am able to understand how communication could be applied in real world or business.

The course undertaken was designed appropriately to help me to learn everything related to business communication in a systematic manner. All of its six modules and the information covered in each module directed towards an increase in my theoretical as well as practical knowledge. All information covered in different modules included different examples, practice assignments, presentations, group discussions etc. With all these aspects of the Couse, learning new aspects of business communication became quite easy. Each of the modules of the course was beneficial as discussed here in terms of key concepts learned, analysis and explanation, and application of the information gained.

Module 1

Module 1 focussed on developing an understanding about communication and its process. Two of concepts covered in this week were professional communication and paralanguage.Professional communication refers to communication that should be clear, honest, democratic, respectful, and logical. In business, professional communication means written, oral, and visual communication but following a code of ethics (Dwyer, 2009).Paralanguage pertains to communicating through the use of the voice without using words. In other words nonverbal means of communication, like tone of our voice, expressions, gestures, that come with speech and convey further connotation (Sehgal, 2008). In business, understanding nonverbal means of communication is significant as I learned in this course with the help of Module 1.

The key argument of the article assigned is to describe non-verbal communication, and how it goes hand in hand with verbal communication. Purpose of this article is to teach what exactly non-verbal communication is and what unspoken signals it includes, and how it is important to be understood for successful business. The three main aspects of nonverbal communication discussed here are kinesics, haptic, and proxemics (Hans and Hans, 2015).

As a beginning module, the information taught was really significant and helpful to learn some fundamental information in this regard. As well with this, I also learned about communication process-verbal, non-verbal and listening. With the help of this module, I learned professional communication, appreciating the ethics of good communication, purposes of communication, theories and models that could be used for communication, types of communication, relationship in between verbal and non-verbal communication, role of different types of non-verbal communication, the listening process, and communication competence.

The concepts I learned in Module 1 are really useful to improve my ability to understand and apply professional communication and non-verbal communication. With this, it is clear that a business and all its members should always follow a code of ethics while communicating with their staff and customers. Whatever information offered should be true and logical (Krizan et. al., 2010). This understanding will contribute in my own career development as now I would be better able to indulge in professional communication.

All aspects learned in this module and the information collected through assigned articles could be used by me in my current job to understand how different people communicate, and what aspects they use when they communicate. With the understanding developed, I would be better able to use these concepts in the future while working at some managerial position in some organization. The course and the knowledge I gained would be a significant contributor in my future success and growth.

Module – 2

Module 2 was directed towards making us understand communicating to an audience: vocational presentations. The main aim of this lecture was to inform us regarding the processof developing and effectively delivering presentations.Two key concepts covered in this module are communication apprehension and preparation to write a speech.

Communication apprehension pertains to an individual’s level of fear or nervousness related with either real or projected communication with another individual or individuals (Burleson, 2012). For instance, if I have a job review with my supervisor, I may feel communication apprehension and it is due to number of issues like novelty, formality, status, conspicuousness, unfamiliarity, dissimilarity, and level of attention from others.

The key to writing a good speech in professional communication is preparation. Preparation to write a speech includes an analysis of the speaker, an analysis of the audience, an analysis of the occasion, and an analysis of the context (Guffey and Almonte, 2009). An analysis of all these aspects is significant to write and deliver an effective speech. All these concepts significantly helped me to improve my understanding in regard to deliver sophisticated effective oral presentations.

Main idea that I identified in regard to the article assigned is to learn about the theory and research done in this regard. The journal article prescribed helps us to learn about communication apprehension from the time it originated and how it evolved from time to time. The article was really helpful to learn about oral communication apprehension, and understand it in detail.

The weekly lecture and the article assignedassisted me to learn a significant knowledge in regard to communicating as a professional. It mainly covered types of public speech, communication apprehension, analysing the rhetorical situation including speaker, audience, and occasion. With the help of this module, I would be able to improve my ability to present information orally in my current job. I could do this effectively with the help of vocational presentations that may take different forms.

Additionally, all knowledge gained will also help me to use all these concepts in the future as a manager and present information orally. While working in higher level position in my future career, all this information would help me to analyse the situation in an effective manner, and prepare an effective speech. At the same time, awareness gained in regard to business communication would also help me to reduce communication apprehension, write an oral presentation, research the topic significantly, engage my audience through effective measures, and discuss particular types of vocational presentations.

Module 3:

Third weekly lecture of the course emphasized on understanding the fundamental differences in between the academic and professional writing. The lecture was designed with an aim to help us throughout the course as it included writing different types of genres, of academic documents. The information gained with the help of this module facilitated me to effectively study at Central Queensland University. Two key concepts covered in this module were difference in between academic and business writing, and communication genres.

Business writing aims to coordinate individuals and organizational processes, whereas academic writing conventionally helps in promoting leaning and demonstrating what is learned. Both of these aspects differ in terms of its purpose, audience, and control (MacRae, 2015). In business writing, author enjoys a great control over whatever he/she writes. On the other hand, in academic writing the writer has less control as the subject matter is mainly determined by the tutor.

A communication genre is a formally or informally socially/institutionally agreed upon form of communication. It has evolved over time and setting. Genres pertain to following a specific format and structure (Bhatia and Bremner, 2014). For example, writing an academic essay genre require introductory paragraph, body paragraph, and a conclusion paragraph. A business genre report follows different format and structure. The three general overarching communication genres used include speech genres, written genres, and visual genres.

Article assigned in this module is really useful to develop an understanding about the genres of organizational communication. Here, the aspects are discussed and evaluated in terms of rhetorical theory and structuration. It significantly explains what are communication genres, how it evolved over the time, distinction of it from communication media, its usefulness etc., (Yates and Orlikowski, 1992).

All the understanding developed in regard to academic and business writing, and communication genres will definitely help me to improve my ability in regard to writing with the help of different communication genres. This information will be helpful in my current job while doing business writing. Classification of communication genres will direct towards writing business reports and presentations in an effective manner (MacRae, 2015). At the same time, all the knowledge gained throughout this weekly lecture would also facilitate me in my future jobs. This information would work as foundation of my career development, which will definitely assist me to attain higher position due to my efficient business writing skills and ability to classify business communication genre patterns.



Bhatia, V. and Bremner, S. (2014) The Routledge Handbook of Language and Professional Communication. London: Routledge.

Burleson, B.R. (2012) Communication Yearbook 20. London: Routledge.

Dwyer, J. (2009)Communicating in business: Strategies and skills. 4th ed.Australia: Pearson Education.

Guffey, M.E. and Almonte, R. (2009) Essentials of Business Communication. USA: Cengage Learning.

Hans, A. and Hans, E. (2015) Kinesics, Haptics and Proxemics: Aspects of Non-Verbal Communication. IOSR Journal of Humanities and Social Science, Vol. 20, No. 2, pp. 47-52.

Krizan, A.C.B. et. al. (2010)Business Communication. 8th ed. USA: Cengage Learning.

MacRae, P. (2015) Business and Professional Writing: A Basic Guide. USA: Broadview Press.

Sehgal, M.K. (2008) Business Communication. India: Excel Books India.

Yates, J., &Orlikowski, W. J. (1992) Genres of organizational communication: A structuration approach to studying communication and media. Academy Of Management Review, Vol. 17, No. 2, pp. 299-326.