Health Promotion Plan | Implementation | Assignment Help

Critically Analyse


Health Promotion is an effective way to ensure that people are aware of behavioral, social, climate, or medical-related changes that affect health and wellbeing. Every year the world health data highlights the fact that lack of knowledge about social and behavioral changes affecting health is a key reason for health disparities and for increasing the health burden in many countries. For example, it was found that a health promotion plan is essential to empower and engage people to make healthy modifications in their life to ensure their wellbeing. Considering the increased risk of cardiovascular disease in the country (Adair & Lopez, 2020), especially in the indigenous community it was identified we need a more effective approach and effective Health promotion Plan to reduce the risk of diseases. Health campaigns can inform people about the importance of a healthy lifestyle to avoid chronic diseases and can also help ensure that people who are already suffering from any chronic disease or disability can effectively manage their condition ensuring improved quality of life.  This report will discuss how health promotion permits an individual to increase and improve control over their wellbeing as the goal of the health campaign is to cover all aspects of social and environmental interventions which are beneficial for people to meet their health need improving quality of life, addressing, and preventing root causes of the poor health of individual not just focusing on treatment. This paper will discuss the implementation, and evaluation of the plan and how to maintain the sustainability of the health promotion plan, finally, a conclusion will be drawn.

Health Promotion Plan

Health professionals need to identify communication strategies such as newsletters, public service announcements, advertisements, health fairs, etc.  To reach a wider audience. The health promotion plan should be created considering the aim of educating and empowering people about behaviour change through increase knowledge and support provided to the target audience to assist them in making those changes. Before planning the campaign it is vital to consider the relevant policy that needed to be considered in the implementation and execution of the plan (Hubley & Copeman, 2018).  Health promotion need report highlights the fact how cardiovascular disease is a big health issue in the nation and the data shows that young people are the one who is at the risk, especially in the indigenous community, though the government is working considerably to help people to avoid and manage the disease (Baldwin, 2020), it is been recognized that more effective collaboration and consideration needed to lift this health burden. It was found that there is a high prevalence of the disease in the indigenous community and it was found that cultural barriers are the biggest hurdle for health professional which needed to be considered before implementing the plan, it was found in different studies that language barriers in indigenous effect their socio-economic condition (Courie, 2020).  It was found as discussed earlier that socio-economic condition influences personal health and well-being, lack of knowledge about bad effect of poor lifestyle on health, or lack of nutrition due to low income is some of the examples of why indigenous people health is affected by the bad lifestyle choices.  

Possible Barriers In health promotion Plan

In rural communities, different factors affect health. The prevalence of cardiovascular disease higher in the indigenous community than non-indigenous community and due to this rate of mortality and disability is also high in the indigenous community.  Limited access to healthcare or less health promotion in the community is biggest challenge and health professional need effective approach to tackle this barriers (Courie, 2020). For example, gathering data, affordable services or program as due to poor economic condition people in the community might not be able to access expensive plan, ensuring reliable transportation option, involving local NGO or indigenous staff to avoid cultural and social barriers. Also, it is vital to ensure availability of resources to support the personnel, use of services and easy program functioning.  Considering these is vital to make strategies to avoid the possible health promotion barrier and to provide quality care and service (D'Alessandro et al., 2017).



Specific: The goal of the health promotion plan is to reach a wider audience to promote healthy behaviour to avoid the prevalence of cardiovascular disease especially in indigenous communities. 


Measurable: The project is measurable as gathering the present data, identifying the need health need of people and documentation of all the information before implementing the plan can be supportive in measuring the progress and outcome at the end to evaluate program effectiveness.


Attainable: through collaborating with local NGOs, ensuring diverse workforce, demonstrating effective leadership, and therapeutic skills throughout the campaign we can say that plan is attainable.

Relevant: Considering the high prevalence of disease in the nation, the promotion plan is relevant to educate people about healthy choices ensuring healthy wellbeing helpful in avoiding or managing the disease, therefore the plan is relevant.


Time Based: Though we need make continuous health campaign to promote health and wellbeing to life the health burden from the country but for this specific plan minimum of three month is effective in measuring the significant difference and collective interest in important in improving people health.


Before implementing the health promotion plan it is vital to identify social determinants of health in the community (Eldregde et al., 2016), and make plan to engage the people in the community to make audience comfortable, collaborating with local NGO or private organizations to reach wider audience for health promotion, coordinating with them to certify the people health care service by ensuring reliable transportation.  There are vital things to consider before implementation of health promotion such as cultural sensitivity, and appropriateness of the interventions to ensure that health promotion is effective in eliminating health disparities among the priority population. 



Gather information for need assessment (Leeman et al., 2017) about target audience, communicating the need with colleagues and stakeholders to identify the opportunities for promotion and disease management. After discussing the collected data (though survey, government sites, face-to face interviews, etc.) and discussing the barriers with team (geographical barriers, economic barriers, language barriers, etc.) making strategies to manage these barriers. Partnership is vital in health promotion as it help in sharing capital and scarce resources that improve and strengthen the mode of information exchange to that more effective plan can be made to meet the need of target audience (Springer & Evans, 2016). In order find partner and organization who shares the same goal and vision to improve public health it vital to consider following steps:

  • Partnership with organization with an established history

  • Collaborating with Individual and organization from unique community sector.

  • Collaborating with organization who has diverse workforce to meet wider audience.

  • Identifying communication platform to exchange information.

  • Ensuring there is significant transparency while sharing the information.

  • Identifying strengths and weakness to ensure potential risk are identified related to program and collectively appropriate action is taken to mitigate or eliminate those risk to ensure effective execution of program.

  • Ensuring the flexibility in the organization and working procedure to ensure creativity, effective work functioning to ensure regular meeting to ensure project stay on track and communicate working goals and outcomes.

  • Involving stakeholders/partners in the program.

It is vital to consider environment, staff involves, and working system of the program to ensure health promotion plan effectiveness.  

  • It is vital to identify target audience, for example people with cardiovascular disease especially in indigenous community.

  • Involving passionate individual with same value and goals on all department of the plan.

  • Educating and informing employees about the health promotion goal and procedure to attain those goals use effective communication skills to certify employees involve the plan don’t have any ambiguity so that they can work without confusion to meet the need of people and delivering quality service.

  • Hiring diverse staff who possess knowledge and skills to ensure effective management, training can be provided to maximize the chance of ambiguity free functioning.

  • Seeing and maintaining support from the stakeholders is also vital as they have relevant experience and knowledge to help in effective health promotion.

  • Top management involvement and leadership is effective in empowering healthcare staff and in facilitating administrative support for the program (Powell et al., 2019).

  • Involvement of top management help in establishing positive environment help the employees to be aware of relevant law and legislation that needed to be considered to ensure effective implementation and execution of program.

An effective health promotion plan is combination of strategies to establish effect implementation approach. The good logic model is a valuable tool that can help in illustrating relationship between program input and desired goals. It is vital to identify target audience (people suffering from cardiovascular disease), considering demographics, existing behaviour inside the community contributing to the increase risk of disease (Leeman et al., 2017). Promoting the campaign through newsletter, radio broadcast, health fairs, newspaper article, social media, etc. To reach wider audience, in present social media is most effective approach to reach wider audience to inform them about the health promotion. When the target audience is indigenous people it is vital to consider culturally relevant material which means it is important to ensure message are easy to be read and culturally appropriate. Informing audience about the importance of the campaign and how it is beneficial for them using therapeutic skills such as active listening, effective communication skills both verbal and non verbal skills, showing empathy and being compassionate to convey enthusiasm when informing people about the program. Motivating participant through affordable service price, or introducing incentives or rewards, or providing free services such as exercise option and diet consultant.  Demonstrating leadership style to maintain participation. Adjusting or altering the program when needed to ensure health promotion plan effectiveness as word of mouth is best way to promote health through quality service delivery. Also, it is significant to consider following points to ensure effective implementation of health promotion plan-

  • Establishing communication methods to communicate with stakeholder or to gather information through survey or face to face interviews.

  • Effective communication to build trust and being respectful towards the community.

  • Involving members from the target audience to maintain cultural competency.

All these strategies can be effectively integrated through use of logic model which help in identifying plan procedure and stakeholders expectation regarding common goals.



Evaluation in health promotion plan is used to understand the program's effectiveness through measuring outcomes in relevance to the initially documented plan. It is important to identify the evaluation process in program planning or simply in the first stage of the health promotion plan as its guide in the implementation. Stakeholders are vital to be involved in all phases of the health promotion plan to ensure effective data is collected to meet the program expectation in both starting or at end of the health campaign (Fernandez, Ruitor, Markham & Kok, 2019). Evaluating may give insight info on the overall impact of the campaign on the target audience. There are different types of evaluation in health promotion

Formative evaluation: it takes place in the first phase of program development and implementation and offers data that support health promotion improve their plan to attain goal more effectively.

Evaluation Process: process evaluation is similar to formative evaluation that helps the organization in evaluating program service.

Outcome Evaluation: this help in measuring short and long term goal and support in evaluating changes in health condition, behavior, and quality of life.

Impact Evaluation: this help in assessing the effectiveness of the program on the target audience and how it helps in improving their awareness and attitude to ensure healthy wellbeing

Data collection approaches

To evaluate the outcome effectively both quantitative data from stakeholders, private organizations, government sites, etc.  And qualitative data such face- to- face interviews, participant feedback, observations, questionnaire, etc. To evaluate the health promotion plan progress. In the stages of the health promotion plan documentation of data both manually and electronically is vital to measure the program in initial face documenting participant data, demographic, biological marker, health status, and their knowledge and attitude toward health needed to be documented, later in plan progress data about number participants involved in promotional campaign and progress related data needed to be documented regularly ensure program stay on track, and later measure progress by evaluating outcome data. Later share the finding with stakeholder to discuss the result through decided communication method and ensure the result is clear and concise and our inn contextual format, for example, background, purpose, methods, findings, conclusion, recommendation lesson learned, and strength and limitations (Guidotti, 2018) to present meaningful information.


Active planning to maintain sustainability can help in improving health priorities.


Key Factor to ensure sustainability 

  • Identifying possible barriers to sustainability and making strategies to address these barriers.

  • Recognizing potential opportunities related to existing plans and procedures and relevant intervention to address the health need of the target audience.

  • Pursuing diverse funding opportunities in the planning process.

  • Implementing an evidence-based or data-driven process for decision making.

  • Identifying the way to make sure the promotion plan is cost effective through effective forecasting and budget monitoring skills implementation.

Exploring and considering opportunities for collaborating with existing state, federal, local organization or individuals to facilitate continuous promotion to ensure health sustainability


What is important to plan for sustainable action?

Health promotion sustainability depends on program perceived value (Herlitz et al., 2020), and the support individuals and organizations willing to give in ensuring effective operations of the program to reach a wider audience to improve quality of life. Effective communication, active listening, feedback sharing, data documentation, monitoring, reporting, etc. Help in achieving sustainability.

 Following points needed to be considered for planning sustainable action-

  • Gathering feedback from stakeholders and participants.

  • Identify appropriate indicators for measuring the outcome.

  • Documenting and sharing information of the program on regular basis to measure program progress.

  • Identifying short and long-term sustainability strategies to attain the desired goals.

  • Empowering employees to avoid ambiguity and increase productivity to support sustainability strategies.

  • Risk assessment to establish a mechanism to identify and solve challenges to maintain sustainability.

To maintain health promotion plan sustainability leadership skills help professionals to identify and address patients' needs. As cardiovascular disease is a big health issue in both indigenous and non-indigenous community, health promotion in health care field can help in recognizing patient need so that effective patient-centered care can be provided to meet those need in compliance to national and organization health care standards. 



 Health promotion's main goal is to focus on the prevention of chronic disease development rather than treatment and through the active decision and optimistic attitude health professional efficiently able to health, populace to manage the condition to contribute to positive behavior and outcomes. In rural communities, different factors affect health. The prevalence of cardiovascular disease higher in the indigenous community than in the non-indigenous community. For an effective health promotion plan, it is vital to gather information for need assessment about the target audience, communicating the need with colleagues and stakeholders to identify the opportunities for promotion and disease management. After discussing the collected data (through survey, government sites, face-to-face interviews, etc.) and discussing the barriers with the team (geographical barriers, economic barriers, language barriers, etc.) making strategies to manage these barriers. Collaboration is vital in health promotion as it helps in sharing capital and scarce resources that improve and strengthen the mode of information exchange to that a more effective plan can be made to meet the need of the target audience. To track the program effectiveness effective evaluation strategies needed to get insight info on the overall impact of the campaign on the target audience. To maintain health promotion plan sustainability leadership skills help professionals to identify and address patients' needs. As cardiovascular disease is a big health issue in both indigenous and non-indigenous community, health promotion in health care field can help in recognizing patient need so that effective patient-centered care can be provided to meet those need in compliance to national and organization health care standards. 




Adair, T., & Lopez, A. D. (2020). The role of overweight and obesity in adverse cardiovascular disease mortality trends: an analysis of multiple cause of death data from Australia and the USA. BMC medicine, 18(1), 1-11.

Baldwin, L. (2020). Planning and implementing health promotion programs. Health Promotion in the 21st Century: New approaches to achieving health for all, 209.

Bodkin, A., & Hakimi, S. (2020). Sustainable by design: a systematic review of factors for health promotion program sustainability. BMC public health, 20(1), 1-16.

Courie, A. (2020). Achieving Quality Improvement in Community Health Promotion Planning.

D'Alessandro, D., Arletti, S., Azara, A., Buffoli, M., Capasso, L., Cappuccitti, A., ... & Dettori, M. (2017). Strategies for Disease Prevention and Health Promotion in Urban Areas: The Erice 50 Charter. Annali di igiene: medicina preventiva e di comunita, 29(6), 481.

Eldredge, L. K. B., Markham, C. M., Ruiter, R. A., Fernández, M. E., Kok, G., & Parcel, G. S. (2016). Planning health promotion programs: an intervention mapping approach. John Wiley & Sons.

Fernandez, M. E., Ruiter, R. A., Markham, C. M., & Kok, G. (2019). Theory-and evidence-based health promotion program planning: intervention mapping. Frontiers in public health, 7, 209.

Guidotti, T. L. (2018). Sustainability and health: notes toward a convergence of agendas. Journal of environmental studies and sciences, 8(3), 357-361.

Herlitz, L., MacIntyre, H., Osborn, T., & Bonell, C. (2020). The sustainability of public health interventions in schools: A systematic review. Implementation Science, 15(1), 1-28.

Hubley, J., & Copeman, J. (2018). Practical health promotion. John Wiley & Sons.

Leeman, J., Birken, S. A., Powell, B. J., Rohweder, C., & Shea, C. M. (2017). Beyond “implementation strategies”: classifying the full range of strategies used in implementation science and practice. Implementation Science, 12(1), 125.

Powell, B. J., Fernandez, M. E., Williams, N. J., Aarons, G. A., Beidas, R. S., Lewis, C. C., ... & Weiner, B. J. (2019). Enhancing the impact of implementation strategies in healthcare: a research agenda. Frontiers in public health, 7, 3.

Springer, A. E., & Evans, A. E. (2016). Assessing environmental assets for health promotion program planning: a practical framework for health promotion practitioners. Health promotion perspectives, 6(3)



Goal: To Reduce the Prevalence of Cardiovascular disease among indigenous. Communities.


Organization Level





Short- term goals

Long- term goals

  • Funding

  • Partnership with other organizations

  • Finding Partner and Stakeholder to reach wider audience.

  • Coordination and oversight

  • Policies/Procedure and standard

  • Hiring Diverse Staff

  • Evidence informed framework

  • Top management involvement

  • Questionnaire, survey, feedback for data evaluation and track progress

  • Documentation and monitoring


  • Department and unit of organization.


  • Police and procedure implemented

  • Use of Evidence framework

  • Hiring diverse staff

  • Top management involvement

  • Documentation and monitoring

  • Increased awareness of available resources

  • Encourage therapeutic skills among the staff

  • Increased coordination capacity

Program Level










Short-term goals

Long term goals

  • Hiring diverse staff

  • Technical experts

  • Training and identifying plan for communication

  • Training workshops

  • Meeting, webinars, newsletters.

  • Staff understanding cultural sensitivity and identifying process to make the campaign culturally appropriate


  • Number of workshops

  • Number of meeting and webinar

  • Increasing staff knowledge and evaluation skills.

  • Ensuring staff aware of their ethical responsibility

  • Increased staff and colleagues knowledge to improve the capacity to work effectively. 

Project Level










Short term goals

Long term goal

  • Time

  • Staff

  • Supplies for program and material

  • Collaborating with local NGO

  • Volunteers

  • Community centre facilities

  • Health promotion campaign at local community centre

  • Ingenious people

  • Health promotion campaign to promote the healthy lifestyle to avoid the prevalence of cardiovascular disease.

  • Increased awareness of unhealthy lifestyle increasing risk of cardiovascular disease.

  • Increased participation in community programs

  • Improving awareness and knowledge of people about importance of healthy lifestyle to ensure healthy wellbeing.

  • Reduction in prevalence of cardiovascular disease.





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