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Managing a Successful Business Project plan

Introduction

This assignment is going to interpret the project management plan of a company. A company was running an unethically. For this cause, the company has faced a massive public backlash. The situation of the company so much deteriorated that the senior manager of the company has decided to rebrand the company. The company will make a fresh start, and it will be highly ethical and socially responsible. The manager will at first identify the aims and objectives of the business plan (Kerzner, 2013). The manager will produce a project management plan on the new proposed business. The project manager will conduct a small scale business. The research will be based on mixed methodology, and an interview will be arranged to collect the responses. The responses of the research will be analysed by using appropriate tools and technique. The entire project management plan will be evaluated at the last of this assignment.

Task 1

1.1.Aims and objectives of the project

The main aim of the business management project is to rebrand the company to overcome the public backlash. The new company will make a fresh start and will be highly ethical and socially responsible.

By the aim, the company will follow some objectives. Those objectives are as follows.

1)      To start a new business

2)      To make the company highly ethical

3)      To make the company socially responsible

1.2.A project management plan

Cost: To complete the total project some amount of money is required. It is called the aspect of the project. There are various components on which cost of the project is dependent; those are – bills of materials, risk estimates, labour rates for contractor and resources.

Scope: The scope aspect in a management project has referred the result received when the project is ready to be delivered (Heagney, 2016). The scope of the project will be identified up front to give the business management project the best chance. The inherent quality of the project is the common success measure of the scope.

Time: The production of a deliverable project required the actual time. The time is considered until the end of the project (Atkinson, 1999). There is a direct relationship between the amount of resource allocated to the project (cost) and the amount of requirement or result (scope) with the amount of required time.

Quality: The quality management of a business management project is the process of ensuring that all the activities of the project will be done efficiently.

Communication: The process of the systematic monitoring, implementing and planning of all the channel of communication is called the communication management. There must be a successful communication system between all the employees and managers of the company to build a successful business project.

Risk: Risk management of business management project considers the necessary steps taken by the project manager to overcome the possible risk and obstacles in future in the project.

Resources: The resource plan, resource utilization, resource availability and request resources are the main component of resource management. In the case of resource availability, the important thing is the allocation of the resource.

1.3.A work breakdown structure and a Gantt plan

Work breakdown structure

As the company wants to rebrand their organization, the work breakdown structure for the particular company should follow the following steps (Rasool, 2012).

Step 1: Allows the definition of the total scope of work of rebranding.

Step 2: For carrying out the rebranding program, the ability to assign the work will be provided in the project.

Step 3: Set up a control baseline for rebranding

Step 4: Measures the achievement of the specific objective when the process of rebranding is done.

Step 5: The information will be gathered, defined and reported at the appropriate level that is required.

Step 6: Examine whether the structured rebranding project will affect positively to the business or not.

Step 7: Find out the problems or challenges due to rebranding the company

Step 8: Find out the solution of the problems.


Gantt chart

 1.4.A comprehensive project management plan

The project of rebranding the company goes through some number of steps, those are as follows.

Step 1: Allows the definition of the total scope of work of rebranding

The senior manager of the company who thinks that rebranding of the company is necessary to raise the sales of the company will define the scope of the project. The manager will define why the business organization seeks the step like rebranding (Rosenau & Githens, 2011). This step will take only one week.

Step 2: For carrying out the rebranding program, the ability to assign the work will be provided in the project

The process of carrying out the total project will be interpreted in this step. How the rebranding will take place, which measure will be taken for rebrand the product, what will be the features of the project all of these will be estimated here. This step will take two weeks.

Step 3: Set up a control baseline for rebranding

The project manager of the company will control the baseline of the project. There will be some risks associated with the project (Kerzner, 2013). The project manager will take some measures to control the risk. This step will take one week.

Step 4: Measures the achievement of specific objective when the process of rebranding is done

Now the project manager will estimate that all objectives of the project of rebranding will be achieved or not. This process will take one week.

Step 5: The information will be gathered, defined and reported at the appropriate level that is required

The information based on aims and objectives will be gathered in this step. The manager will go through a research process. The research will be done in two ways qualitative and quantitative. This process will take one and a half week.

Step 6: Examine whether the structured rebranding project will affect positively to the business or not

In this step, the rebranding project will be examined by testing. It will be noted that whether the whether the project gives a positive impact on the company or not. It will take two and half hour of time duration.

Step 7: Find out the problems or challenges due to rebranding the company.

The project manager will find out the challenges and the problems after testing the project in this step. This process will take place one week.

Step 8: Find out the solution of the problems

In the last step, the project manager will find out the solution of the problems that are generated after examining the project. This process will continue for two weeks.

Task 2

2.1.A small-scale research by applying qualitative and quantitative research

To establish the fact that the developed business management project is appropriate or not, the project manager will go through a small scale of research. Here, the mixed methodology will be used in this research process to meet the objectives of the plan. Therefore, both qualitative and quantitative research methodology will be applied here. An interview will be conducted to collect the responses (Venkatesh, et al., 2013). The questionnaire will be formed by objectives that are the company will be highly ethical and socially responsible. The question will be asked to 15 respondents. The target population is the employees of the particular company.

Qualitative research: In the qualitative research, an open-ended questionnaire will be formed by targeted objectives. Two types of data will be collected in these researches that are primary data and secondary data. The telephonic interview will collect primary data. The senior manager of the company will take the telephonic interview (Rasool, 2012). The researcher will collect the secondary data from the journal article, case study, report, and books.

Quantitative research: A close-ended questionnaire will be formed in quantitative research by the objectives. The questionnaire will be formed in liker-style. In this research, two types of data will be collected; those are primary data and secondary data. The primary data will be collected via websites like Google form.

2.2.The accuracy and reliability of qualitative research and quantitative research

The validity and reliability are used to examine two terms, qualitative triangulation and qualitative paradigm of the research. The qualitative research helps the researcher to understand the confusing or enigmatic situation. The qualitative study is conducted in the perspective of generating understanding and purpose of explaining (Bendat & Piersol, 2011).

The two important aspect of quantitative research is validity and reliability. The validity depends on the concept that is accurately measured in quantitative research. The interview responses will explore the opinion of the respondents. Some respondents may not give appropriate information. At the end of the quantitative research, some participants may give approximately same responses.

Evaluation

Project management plan

There are many advantages of a project management plan. The project management plan defines the project in details and establishes scope and boundaries of the project. The plans also find out the major milestones and consider the schedule of the project. By a project management plan, the project manager can identify the possible risk of the project (Rosenau & Githens, 2011). There are also some limitations of a project management plan. Those are – misdirecting of the project, probability in planning, time-consuming, expensive.

Mixed methodology

The mixed methodology of the research is used here. There are some advantage and disadvantage of qualitative and quantitative research. By qualitative research, the researcher can collect different type of from a diverse group of people. But the drawback of the qualitative research is that important issue can be overlooked, and it is a time-consuming process (Venkatesh, et al., 2013). On the other hand, the quantitative can be administered and evaluated quickly. But the problem of quantitative research is that it required a large number of samples.

Task 3

3.1.Data analysis

There are two types of data, qualitative data, and quantitative data. The data can be analyzed in two ways. First is to examine the finding of the research. This process will help the researcher to focus on the particular response of the research. In this technique, the researcher will have to read the responses again and again (Fujisawa & Barraclough, 2013). After observing all the responses, the researcher will go through a transcription process.

The second type of data is numerical. Therefore, this data will be analyzed by using some statistical tools like Excel and SPSS (Fujisawa & Barraclough, 2013). By this tool, the researcher will be allowed to shape his explanation in unexpected and different directions.

As per our findings after the data analysis, it is understood that the ethical performance of the company is very low. The corporate social responsibilities performed by the company are also very low.

3.2.An appropriate recommendation for the result of mixed research methodology

If the researcher conducted any one research methodology, qualitative or quantitative, there might be some lack of information which will be applicable in the real life situation. But the mixed methodology provides a more comprehensive picture of the occurrence.  Data will be collected in both ways; therefore the problem of lack of information can be reduced by this process. The answer can be analyzed with greater depth and a broader scope of questions. The mixed methodology is not used so much because of lack of knowledge and lack of resource to conduct the research.

3.3.Evaluations of appropriate tools and techniques of data analysis

Two methods of data analysis tools have been used in this research process. The transcription process of data analysis have some advantages and some disadvantage. The transcription process can be eliminated when backlogs are typing (Venkatesh, et al., 2013). The data transcription process reduced the demand many desks in the offices. 

The encoding type of data analysis has some good features as well as some problems. By encoding process, the researcher can speed up the data entry process. This process will reduce storage space. It will also increase the accuracy of data entry. But the encoding can obscure the meaning of the data. Therefore, the encoding process of data analysis help in many cases depending on the situation but it can cause many problems.

Task 4

4.1.Value of undertaking the research

The mixed research methodology reflects some value and benefit of research to meet the aims and objectives. The types of value that can be gained from the research are new knowledge and social benefits. The basic aim of the research is to gain new knowledge. From the collected information, the researcher can understand what the problems of the research are and what will be possible solutions (Bendat & Piersol, 2011). Research can also have some social benefit. As the project manager decided that the new company will be highly ethical and socially responsible, therefore the new company will be socially benefitted.

4.2.Evaluation of value of the project management process

In the project management plan, first, an aim and objectives have been chosen here. Before conducting any business management process, the project manager has to find out the objectives of his management plan. By those objectives, the project manager will continue the business project. The aim of the project manager is to rebranding the company (Venkatesh, et al., 2013). A work breakdown structure has been built because it makes the process easy and by the WBS the project manager can find out the milestone of the project and can set up the schedule of the total management plan to go through that process. Therefore, a mixed methodology has been conducted to find out the problems and to understand the problem in a broader sense.

4.3.Evaluation and reflection of the project outcome

After analyzing the data, the researcher has come to the point that if the company becomes highly ethical, then the relation between the employees and the relation between the employees and the manager can be improved. This will improve the total production process of the company. The project manager also can understand if the company becomes highly socially responsible then the company in the market for the longer time.

Conclusion

In this assignment, a business project management plan has been established by a company which is running highly ethically. The project has decided that he will set up a business plan which will be highly ethical and socially responsible.  After identifying the aims and objectives, the project manager has built a business project management plan (Atkinson, 1999). The mixed research methodology will be conducted to meet the queries by aims and objectives. Responses to the interviews have collected data, and then data has been analyzed by using the data analysis tools and technique. Last, of all of the assignment, the total project management plan and the outcomes of the research has evaluated to meet the objectives of the project management plan.

References

Atkinson, R., 1999. Project management: cost, time and quality, two best guesses and a phenomenon, its time to accept other success criteria. International Journal of Project Management, 17(6), pp. 337-342.

Bendat, J. S. &Piersol, A. G., 2011.Random Data: Analysis and Measurement Procedures. New Jersey: John Wiley & Sons.

Fujisawa, T. &Barraclough, T. G., 2013. Delimiting Species Using Single-Locus Data and the Generalized Mixed Yule Coalescent Approach: A Revised Method and Evaluation on Simulated Data Sets.Systematic Biology, 62(5), pp. 707-724.

Heagney, J., 2016. Fundamentals of Project Management.United States of America: AMACOM Div American Mgmt Assn.

Kerzner, H., 2013. Project Management: A Systems Approach to Planning, Scheduling, and Controlling. New Jersey: John Wiley & Sons.

Rasool, M., 2012.Methodology and tools for risk evaluation in construction projects using Risk Breakdown Structure.European Journal of Environmental and Civil Engineering, 16(2), pp. 78-98.

Rosenau, M. D. &Githens, G. D., 2011. Successful Project Management: A Step-by-Step Approach with Practical Examples. New Jersey: John Wiley & Sons.

Venkatesh, V., Brown, S. A. &Bala, H., 2013. BRIDGING THE QUALITATIVE–QUANTITATIVE DIVIDE: GUIDELINES FOR CONDUCTING MIXED METHODS RESEARCH IN INFORMATION SYSTEMS. MIS Querterly, 37(1), pp. 21-54.