Zappos Facing Competitive Challenges


The introduction part mainly focuses on the different challenges that have been faced by Zappos who is staying in Las Vegas as well as he is an online retailer. Through this section, it will be perfectly highlighted that Zappos has a high level of employee engagement or not. This part also sheds light on the different training and development sessions by which Zappos may be able to mitigate all challenges that he has faced.

Question 1

There are different essential challenges that have been faced by Zappos and which can derail its attempt for being the best and largest online retailer. Different challenges are:

  • Attracting and retaining the consumers’ attention by providing different budget-friendly as well as high quality based products along with converting those consumers into loyal shoppers (Berman, Bowman, West & Van Wart, 2019)
  • Other challenges that have been optimized by him to deliver different goods in a speedy manner to the existing as well as new customers
  • A vital challenge that has been faced by Zappos is to prosecute the smooth online buying and selling system as well as the different information access of their online offers along with various packages (Hughes et al. 2019)

Question 2

Through the appropriate training and development plan, Zappos may be able to mitigate all the challenges in an effective manner. Though the perfect training and development phase he may be able to consider a good leadership strategy over the employees’ working process. Therefore, business strategy will be developed by the help of a stronger leadership process on different employees to make them understand the working process and this can build up product making scenes for them (as stated by Nankervis, Baird, Coffey & Shields, 2019). Training and development can increase the personal skills and knowledge of Zappos and other employees to meet all the identified workplace goals and objectives. Different competitive advantages may be gained by providing training and development sessions to the workers therefore they are able to use the information to flourish the online business.

Question 3

Yes, as per my personal opinion I believe that employees at Zappos have a very high level of engagement as through providing training and development Zappos always motivates their employees to get high levels of positive based customer feedback as well as increase productivity. This engagement structure also enhances their contribution towards an extraordinary high performance, which has also led to this online retail association winning several awards (Berman, Bowman, West & Van Wart, 2019). Zappos mainly believes in helping their workers understand what inspired the association culture as well as help them in putting into different practices the cultural needs along with values.

Question 4

Training and development phase can have an essential positive influence on the person Zappos’ core values in order to build honest along with open relationships with appropriate communication that also can build a positive team as well as a family sprit (Hughes et al. 2019). Building an open along with a positive relationship with the employees can give some valuable advantages to Zappos for understanding the core values of their business that can also influence the training and development process towards employees.




Berman, E. M., Bowman, J. S., West, J. P., & Van Wart, M. R. (2019). Human resource management in public service: Paradoxes, processes, and problems. CQ Press.

Hughes, C., Robert, L., Frady, K., Arroyos, A., Hughes, C., Robert, L., ... & Arroyos, A. (2019). Designing and Managing Technology, Innovation Training, and Development for Middle-skill, Low-skill, and Disadvantaged Workers', Managing Technology and Middle-and Low-skilled Employees (The Changing Context of Managing People).

Nankervis, A., Baird, M., Coffey, J., & Shields, J. (2019). Human resource management. Cengage AU.





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