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Challenges of Recruitment in Coca-Cola

Introduction

Coca-Cola Company has gone through different kind of technical aspects in a control business atmosphere to propagate the verity of the company. Coca-Cola has very wide workspace for the production and they face different types of issues in technical and quality aspects (Kesavaraj & Pattnaik 2012). This company is known for one of the biggest soft drinks production company in the world and they deliver the best atmosphere to work under a wide range of cultural diversity. Coca-Cola always maintains a good relationship in between the company, distributors and supplies because they provide the best services for the company (Bajwa, 2013). However, the labour demand personal policies, organisational image and demographic issues have become some hurdles to recruit employee for the company as they are recruiting huge amount of working forces. They are facing problems but they still somehow maintain the growth of the company, as they are the best in the international level (Ahmed & Sekhar, 2014). In order, the perfect selection of employees for recruitment is the most important part for Coca-Cola like other multinational companies. Coca-Cola also recruits employees by training and selection, as they ensure to choose the best one. They also tend to deal with the best way to maintain the quality of their company.

Main Body

1. Challenges for recruiting diverse workforce in Coca-Cola

There are some important issues faced by Coca-Cola Company during their recruitments. Few of them are:

Labour demand and supply< ........

k 2012). This company is known for one of the biggest soft drinks production company in the world and they deliver the best atmosphere to work under a wide range of cultural diversity. Coca-Cola always maintains a good relationship in between the company, distributors and supplies because they provide the best services for the company (Bajwa, 2013). However, the labour demand personal policies, organisational image and demographic issues have become some hurdles to recruit employee for the company as they are recruiting huge amount of working forces. They are facing problems but they still somehow maintain the growth of the company, as they are the best in the international level (Ahmed & Sekhar, 2014). In order, the perfect selection of employees for recruitment is the most important part for Coca-Cola like other multinational companies. Coca-Cola also recruits employees by training and selection, as they ensure to choose the best one. They also tend to deal with the best way to maintain the quality of their company.

Main Body

1. Challenges for recruiting diverse workforce in Coca-Cola

There are some important issues faced by Coca-Cola Company during their recruitments. Few of them are:

Labour demand and supply

Coca-Cola pays good attention for their employees and labour satisfaction, as they need to deliver the perfect reputation. They know how to maintain the perfect condition inside the workspace and they treat the labour with some perfect techniques. They have a small group of employees to motivate the labours in such a manner, which could satisfy them to make an innovative idea. As opined by Schmitt and Zhang (2012), to have perfect growth in production of materials, they are motivating the labours to deliver them perfect workspace with the help of many facilities. According to Chavan, (2012), Coca-Cola has a team to deal with the sales issue, as this is one of the key features in this company. They are helping the company to deliver the perfect sales and turnover per year. This could also help to forecast the company growth in every year. As described by Shetty (2016), use of ratio-analysis factor helps Coca-Cola Company to requite the perfect employees for the company, as they have to maintain the formation of the company’s productive growth. They also help each of every personnel of the labour to deal with some of the issues related to their personal problems and help them to deliver their best skill into the production. They have also backup plan for the employees, as if any employee leave the company, the company will not face any problem for that (Chavan, 2012). They have also replacement policies for the employees, as they have different rotational shift to work. This Company also have many success plans in their hand to deliver within the timeframe and maintain the quality of the soft drinks.

Organizational image

Coca-Cola also keeps in mind that the market value of their company is very high and they do not want to lose their image at any cost. As opined by Vuong et al. (2014), they have to maintain their quality and satisfy people in order to maintain the perfect taste and smell for the soft drink. Besides, the company has the pride factor with them to motivate their workers and employees to deliver the best and help them to motivate others as well. By the discussions of Mushipe (2013), the presentation of some extraordinary skills and the opportunity attract people toward the Coca-Cola Company. This is because they need to maintain the best product for their customers as the brand Coca-Cola makes a strong impact on peoples mind (Bajwa, 2013). This Company also have good capability to change the mind-set on a normal people and make him work for the company. They are dealing with the best while they are recruiting employees by several layers of examination and skill test to know their personal skill. By the time, their knowledge has been growing in few years with the help of some amazing techniques and tools they need to use during their work period. According to Sharif (2012), Coca-Cola has developed many new ideas day by day to maintain the same quality in the international market, as they are the best in their class. Therefore, there are a reputed HR department, which recruit the employees deliberately to maximize the chance of turnover after the year end. Thus, the company’s name plays a very important role in this manner to secure the trust and reputation among the companies around the globe.

Demographic issues

Diversity, workforce, generations, ageing, etc. are the part of this demographic factor, as they play the key role in this. In case of ageing, this company has some very important move toward the approach of old customers, as they need a perfect way to deal with some bigger income. Besides, ageing is also a major part to deliver the attraction towards the employee after working for a very long time in this company (Stead & Stead 2013). Ageing in population could help to analyse the quality of the production and the need to be work in a perfect pace. They motivate the new generation with their experience and their skill to control the situation under the guidelines of the company (Sahoo &Chaithanya, 2014). They sometimes also work in slot of the employee vacancies of the companies, as they do not interrupt the quality of the company in easy manner.

Customer service is one of the important role in this company to deal with it, as they need to deliver the best product too clients of the company with politeness. As opined by Bajwa (2013), the major employees of Coca-Cola are maintaining the image of company in front of their customers or clients for company’s progression. In order, the HR department also ensures the perfect quality effort team, which can control the quality-related issue in the time of the training period of the employees (Schmitt & Zhang, 2012). This training period is the most important part of their work under the Coca-Cola Company where they need to apply the skill in their professional life. Coca-Cola Company delivers the perfect condition for the employees to satisfy themselves in the aspect of working under the brand (Ahmed 2013). Diversity in the company plays a very important role, as they enrich the company with their different skills and their quality. They need to deliver their knowledge in a perfect manner that the company initiates a digital awareness marketing policy for the employees.

Compensation Policy

Compensation policy for employees also drags them toward the company and influences them to work with their perfect pace and skill. Coca-Cola give the extra compensation for the employees who are very loyal to them, as they needs to be encouraged to make them satisfy for the future work. This is the most important policy for this company to make their perfect profit by the end of the year using their skill of employee management. According to Ahmed & Sekhar (2014), the company also gives medical facility, social help and bonus for their employee to give their perfect job satisfaction. By these policies, this company has seen productive growth in last few years.

 2. Recruitment Strategies

Employer Branding

The employer branding will help the company to maintain their growth, as they are the driving force for the company. As opined by Sahoo & Chaithanya (2014), they will lead the company in the perfect manner such that the company would overcome their issue and have a steady ride along the years. Reduction of employees is one of the important parts of this branding as new employees will come with the branding and lead the company through good style. By Opoku-Adarkwah (2014), Autonomy, innovation and flexibility plays a leading role towards their employee, as this will lead them toward the perfect job profile at the end of the year. Moreover, employer branding is an important area in Coca-Cola Company that will value the employer’s position in the company very well.

Advertising Types

Summer Internships, E-Recruitment, Employment Strategies, College Recruiting and Media Recruitment are few ways to advertise for the company’s product of Coca-Cola (Chavan, 2012). They do not need external help for the advertising, as they already have a vast talent pool to deliver the perfect knowledge for this company. They mainly focus on the quality area so that the selection process of perfect employees is very important for them, as they need to satisfy the customers by the quality. According to Samuel (2014), this company also collects CV from different parts of the world to choose their perfect requirement as then choose the candidates by their skills.

HRM and Retention Strategy

The HRM plays an important part in the development of Coca-Cola. They need to make the managerial area for the company where the company runs record of their success area. This company is very efficient to face the political, economic and cultural differences with the help of HRM. Coca-Cola also maintains the global laws of local culture, needs and laws for every country (Schmitt& Zhang, 2012). This company recruits almost 700000 employers in 200 countries at the same time, but they also maintain the perfect selection of employees as their needs demand. Moreover, the company also operates huge market across the globe with help of some outstanding team members.

Recommendations

The Coca-Cola Company has developed a small process to recruit employees as per the company needs. They only select the required candidate from the external part of the company with the perfect skill and time management abilities. It is recommended that the company has to give the advertisement to attract the skilled employees and labours for the job position required. Those advertisements will help the company to promote their materials in a perfect manner towards those peoples, who are not familiar with this company. However, the reward facilities have to be there for employees to give them a perfect job satisfaction and maintain their perfect affection towards the job.

Conclusion

The research paper concludes that the major challenge for Coca-Cola Company is to recruit big number of employees. The company always has been an inspiration for employees where they can work under homely atmosphere with perfect job satisfaction. Coca-Cola Company has also delivered their latest idea and technologies in their part to develop the company in a perfect manner. While their diversity for the talented employers will help the company in the upcoming years. It is also concluded that with good organisational image, it is effective for Coca-Cola to maintain the standards through diversity and workforce. This is because Coca-Cola’s efficiency lies with the success of useful recruitment strategies.