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Marketing Plan for Sustainable Offering

In the quest to make the country eco-friendly reduction of carbon footprint has become an indispensable challenge for the hour. Eco-friendly or sustainable products like the use of solar energy combat the greenhouse emissions thereby reducing collective dependence on fossil fuels. The report focuses on the development of the marketing plan for the solar panels.

   2.0 Findings and analysis

   2.1 Current situation

 1. Background analysis of sustainable service offering

Sustainable the very name suggests the eco-friendly nature of the products. According to Santamaria, Escobar-Tello & Ross (2016), sustainable products offerings denotes those products that provide social, environmental and economic benefits from the products until their final disposal. As per the global sustainable brand community, solar panels have been ranked in 5th position in the list of sustainable or eco-friendly products developed on global level.

2. Environmental, market and customer analysis

Environmental analysis of solar panels

Sun being the source of power helps in generating tremendous success by reducing the toxic pollution or global warming emissions. Photovoltaic solar cells and thermal plants reduce the use of hazardous materials by cleaning the semiconductor surface. Use of reflectors within the solar panels further reflects the rate of reduction in environmental pollution (worldenergy.org, 2018). Flat plate collectors and evacuated tube collectors used in the innovated solar panels further shows the positive side of the environmental benefits in global context.

Market analysis and customer analysis

The global solar energy market is expected to reach $ 422 Billion by 2022. The huge and galloping increase in the solar market from $ 86 Bill ........

he solar panels.

   2.0 Findings and analysis

   2.1 Current situation

 1. Background analysis of sustainable service offering

Sustainable the very name suggests the eco-friendly nature of the products. According to Santamaria, Escobar-Tello & Ross (2016), sustainable products offerings denotes those products that provide social, environmental and economic benefits from the products until their final disposal. As per the global sustainable brand community, solar panels have been ranked in 5th position in the list of sustainable or eco-friendly products developed on global level.

2. Environmental, market and customer analysis

Environmental analysis of solar panels

Sun being the source of power helps in generating tremendous success by reducing the toxic pollution or global warming emissions. Photovoltaic solar cells and thermal plants reduce the use of hazardous materials by cleaning the semiconductor surface. Use of reflectors within the solar panels further reflects the rate of reduction in environmental pollution (worldenergy.org, 2018). Flat plate collectors and evacuated tube collectors used in the innovated solar panels further shows the positive side of the environmental benefits in global context.

Market analysis and customer analysis

The global solar energy market is expected to reach $ 422 Billion by 2022. The huge and galloping increase in the solar market from $ 86 Billion to $ 422 Billion reflects a CAGR growth by 24.2% from 2016 to 2022 (alliedmarketresearch.com, 2018). Use of photovoltaic cells tends to be convenient for reducing global warming and furthermore the decrease in the water footprint adds fuels to the increasing demand for solar panels.

Furthermore, customer analysis shows that Germany, France, Italy, US-China, India and other countries have become part of the Kyoto protocol. This protocol has created immense market for Silicon dominating solar panels in global levels. More than 25% of the customers are trying the shift from the costly electric lights to eco-friendly solar panels (grandviewresearch.com, 2018).

2.2 Objectives

 

Specific

Measurable

Attainable

Relevant

Time-bound

 To enhance the sales and return forecast to the US $ 57.5 Billion from $ 40 Billion in 2016

 

Increasing, market of the solar market to 25.6%  and increase the number of dealers to 10 million within 2022 can be measured easily

To reduce the carbon footprint by 55% within 2022 by developing global community brand sustainable at global level. This, in turn, can increase the sales and can be attained

 

To increase the number of solar projects from 5 to 30 where tracking control and auto intensity control can be improvised for further solar project development. This is relevant as this can help in increasing the sales and market target

 

Time is taken for the project 5 weeks

Table 1: Smart objectives

(Source: created by author)

 

2.3 Target market selection 

The target market for the photovoltaic cells can be house owners, corporations, council’s landowners, and the big electricity companies. Small and daily consumers who are eager to use eco-friendly solar energy by reducing energy cost can be the selected target market for the company. The needs of the target market can be electricity cost. Reduction of carbon emission cost spreading energy mix and use of solar powered products.

Selection of this particular segment can be justified as the most profitable target market. Wider popularity and development of new buildings, many companies, and big companies shows that the target market is most profitable one.

 

2.4Marketing strategies and formulation

 

Introduction

Here in this section, marketing logics will be discussed and how they can be helpful to achieve the objectives. The components which are to be considered are the position of the organization, product which the companies offer, optional or additional strategies. In the optional additional good strategies, there are many parts of customer service, process system, internal marketing which will be discussed. The price of the products will also be identified for market formulation. The promotional market formulation and other strategies related to marketing will be identified in this part of the assessment.

Positioning

The positioning of the market should be very good so as it can beat its competitive rivalry. This organization will use the new methods and technology and incur cost on the quality material. The main motive for this marketing strategy formulation is to be one of the topmost organization in the market.  The positioning of the organization is a very important factor as it helps in building a brand value as well as helps in earning revenue.

Product offering and additional product offerings

The marketing formulation strategy will consist of the product description and what kind of service it will produce. The organization must produce a quality product and focus on quality and not quantity. The market should consider what kind of product it is offering. This means whether the product service is consumer goods or manufacturing industry.

The focus must be on creating a brand value which will attract customers.

In case of product-related methods, it is important to interact with the customers and main a service culture among the organization. This is important because this consists of training and motivation the staffs.

Process and internal marketing

It is important to install 3d solar cells and remote control panel within the organization. This can be one new technique of market formulation and strategies.

 

Pricing strategies

There will be a discount for the regular customers. The main goals will be wealth oriented and sales oriented.  The profit will be determined on a sales basis. The price of the product should be reasonable and the managers should focus on effective ways of sales marketing.

Distribution panel

The distribution panel will consist of both direct as well as indirect panels. This will consist of internal and nation well-renowned distribution channels. Moreover, the marketing formulation will focus on advertising and be setting up of new campaign to spread the news of the newly marketed products.

Promotional Strategies and formulation

The products must be promoted through advertisement in radio, TV and other ways. The target customer should be the medium and high-level customers whose salary ranges from $50000 to 100000 annually. This product enhancement and marketing communication will include public relations, sales promotions, and personal promotions. This will also include ways to communicate to the customer so that they can know about the products and use them.

 

2.5 Implementation of marketing strategies

Activity

Responsible person

Success criteria

Budget resources

Timeframe

Meeting with the customers and the suppliers

Marketing and human resource team

Customer response analysis

Hiring customer support team

1 week

3D Cells and remote cells and other strategy formulation

Managing team of the organisation

Profitability and CAGR enhancement

Cost related to implementation of solar panels

2 weeks

Promotion and advertising of the solar panels

Sales team

Customer response and sales enhancement

Promotion cost and advertising cost

3 weeks

 

Monitoring and evaluation

Sales and customer support team

Customer response and sales enhancement

Testing and training cost

2 weeks

Table 1: Action plan

(Source: Created by author )

 2.6 Budget formulation

The budget on the behalf of the organisation (assumed to be X) has been prepared for the further development of the solar photovoltaic cells. The projected profit for the three years has been forecasted in the budget. 

[Refer to excel]

 

2.7 Control and evaluation

Record list dealing with marketing evaluation can be jotted down as follows:

Suitable online media rather social media are to be used for enhancing the success of marketing promotion of solar panels development. Cost details and response recording monitoring KPIs can unlock the success rate of the marketing strategies, Furthermore, market research of the competitive firms ( Q cells and Sun power) are to be focused so that wider brand popularity and market share achievement of 25.6 % could be achieved. Lower cost is introducing 3d Cells and Remote control panels can help in creating attraction of the customers on global level. Therefore, smart monitoring and control program by smart objectives can be used for successful presentation of the solar market.

3.0 Recommendation

The 3D panels and remote control panels by reducing carbon emissions can be the recommended outcome of this modern strategy.

  • Carbon emission credits and gains can be used for making the marketing plan for solar panel more profitable.
  • Novelty value generation can be used as the recommended strategy for making the marketing plan for solar panels more effective and long-lasting.
  • Lower fixed panels and planning by using thin film technologies can be used for improving the solar panels.

4.0 Conclusion

The report focuses on the development of the marketing plan where 3D Solar Cells and Remote control panels are improvised in the solar panels for making it popular. The report focuses on the current situations of the global solar market. The report focuses on the development of marketing strategies and action plan for further including the 3d panels has been reviewed.