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Marketing Plan For Sustainable Offering | Solar Panels.

1.0 Introduction

In the quest to make the country eco-friendly reduction of carbon footprint has become an indispensable challenge for the hour. Eco-friendly or sustainable products like the use of solar energy combat the greenhouse emissions thereby reducing collective dependence on fossil fuels. The report focuses on the development of the marketing plan for the solar panels.

2.0 Findings and analysis

2.1 Current situation

 1. Background analysis of sustainable service offering

According to Santamaria, Escobar-Tello & Ross (2016), sustainable products offerings denotes those products that provide social, environmental and economic benefits from the products until their final disposal. As per the global sustainable brand community, solar panels have been ranked in 5th position in the list of sustainable or eco-friendly products developed on global and sustainable level.

2. Environmental, market and customer analysis

Environmental analysis of solar panels

Use of reflectors within the solar panels further reflects the rate of reduction in environmental pollution (worldenergy.org, 2018). Flat plate collectors and evacuated tube collectors used in the innovated solar panels further shows the positive side of the environmental benefits in global context.

Market analysis and customer analysis

The global solar energy market is expected to reach $ 422 Billion by 2022. The huge and galloping increase in the solar market from $ 86 Billion to $ 422 Billion reflects a CAGR growth by 24.2% from 2016 to 2022 (alliedmarketresearch.com, 2018).

Furthermore, customer analysis shows that Germany, France, Italy, US-China, India and other countries have become part of the Kyoto protocol. More than 25% of the cu ........

rt focuses on the development of the marketing plan for the solar panels.

2.0 Findings and analysis

2.1 Current situation

 1. Background analysis of sustainable service offering

According to Santamaria, Escobar-Tello & Ross (2016), sustainable products offerings denotes those products that provide social, environmental and economic benefits from the products until their final disposal. As per the global sustainable brand community, solar panels have been ranked in 5th position in the list of sustainable or eco-friendly products developed on global and sustainable level.

2. Environmental, market and customer analysis

Environmental analysis of solar panels

Use of reflectors within the solar panels further reflects the rate of reduction in environmental pollution (worldenergy.org, 2018). Flat plate collectors and evacuated tube collectors used in the innovated solar panels further shows the positive side of the environmental benefits in global context.

Market analysis and customer analysis

The global solar energy market is expected to reach $ 422 Billion by 2022. The huge and galloping increase in the solar market from $ 86 Billion to $ 422 Billion reflects a CAGR growth by 24.2% from 2016 to 2022 (alliedmarketresearch.com, 2018).

Furthermore, customer analysis shows that Germany, France, Italy, US-China, India and other countries have become part of the Kyoto protocol. More than 25% of the customers are trying the shift from the costly electric lights to eco-friendly solar panels (grandviewresearch.com, 2018).

2.2 Objectives

 

Specific

Measurable

Attainable

Relevant

Time-bound

 To enhance the sales and return forecast to the US $ 57.5 from $ 40 in 2016 (globenewswire.com, 2018)  

 

Increasing, market of the solar market to 25.6%  and increase the number of dealers to 10000within 2022 can be measured easily

To reduce the carbon footprint by 55% within 2022 by developing global community brand sustainable at global level. This, in turn, can increase the sales and can be attained

 

To increase the number of solar projects from 5 to 30 where tracking control and auto intensity control can be improvised for further solar project development. This is relevant as this can help in increasing the sales and market target

 

Time is taken for the project 5 weeks

Enhancement of sustainable usage of renewable energy by reducing carbon foot print

Offsetting electricity bills and supply of cost utility electricity can be measured easily.

Use of thin silicon disks and other fast track movement not makes the project economical but also attainable. This helps in reducing pollution of the area thereby providing social benefit to the customers.

Installation of eco friendly photovoltaic cells makes the installation of solar panels more relevant and cost effective for all customers.

Time taken for achieving the desired levels can be 2 weeks.

Table 1: Smart objectives

(Source: Created by author)

2.3 Target market selection

The target market for the photovoltaic cells can be house owners, corporations, council’s landowners, and the big electricity companies. Small and daily consumers who are eager to use eco-friendly solar energy by reducing energy cost can be the selected target market for the company. The target market can include customers from medium income to higher income level persons. The age of the persons can be from 25 to 65 years or rather than income earners. The sex of the income earners with 25 to 65 years can be both male and female customers.  

The target market has been selected while keeping in mind the income level of the consumers. In this case, medium income group persons have been kept in the list of target market so that at less investment say at investment of $10000 solar panels can be installed by consumers. At lower cost the benefit of eco friendly products can be enjoyed by the customers and the other target group.

2.4 Marketing strategies and formulation

Introduction

Here in this section, marketing logics will be discussed and how they can be helpful to achieve the objectives. In the optional additional good strategies, there are many parts of customer service, process system, internal marketing which will be discussed. The price of the products will also be identified for market formulation.

 

Positioning

The main motive for this marketing strategy formulation is to be one of the topmost organisations in the market.  The positioning of the organisation is a very important factor as it helps in building a brand value as well as helps in earning revenue.

Product offering and additional product offerings

The organisation must produce a quality product and focus on quality and not quantity. The market should consider what kind of product it is offering. This means whether the product service is consumer goods or manufacturing industry. This is important because this consists of training and motivation the staffs.

Process and internal marketing

It is important to install 3D solar cells and remote control panel within the organisation. This can be one new technique of market formulation and strategies.

Pricing strategies

There will be a discount for the regular customers. The main goals will be wealth oriented and sales oriented.  The profit will be determined on a sales basis. In this context, penetration pricing strategy can be opted by the company. The prices of the company can be set low at first level so that wider fraction of customers could be attracted by installing solar panels.

Distribution panel

The distribution panel will consist of both direct as well as indirect panels. Moreover, the marketing formulation will focus on advertising and be setting up of new campaign to spread the news of the newly marketed products.

Promotional Strategies and formulation

The products must be promoted through advertisement in radio, TV and other ways. The target customer should be the medium and high-level customers whose salary ranges from $40000 to $80000 annually.

2.5 Implementation of marketing strategies

Activity

Responsible person

Success criteria

Budget resources

Timeframe

Meeting with the customers and the suppliers

Marketing and human resource team

Customer response analysis

Hiring customer support team

1 week

3D Cells and remote cells and other strategy formulation

Managing team of the organisation

Profitability and CAGR enhancement

Cost related to implementation of solar panels

2 weeks

Promotion and advertising of the solar panels

Sales team

Customer response and sales enhancement

Promotion cost and advertising cost

3 weeks

 

Monitoring and evaluation

Sales and customer support team

Customer response and sales enhancement

Testing and training cost

2 weeks

Table 1: Action plan

(Source: Created by Author)

2.6 Budget formulation

The budget on the behalf of the organisation (assumed to be X) has been prepared for the further development of the solar photovoltaic cells. The projected profit for the three years has been forecasted in the budget. 

[Refer to excel]

2.7 Investment feasibility and opportunity

Highly profitable economic model for solar panels and higher market prospects future has shown the level of attraction for the investment in the solar panels project. The amount of investment is low and furthermore the installation of the 3 D panels can help in reaching maximum market share. The investment in solar panels can be attracted by the medium income grouped persons who can make investment in solar panels at lower cost thereby gaining profit of $10000 in first year, $11000 in second year and $12000 in third years.

2.8 Fiscal policy and Aggregate demand and supply

Installation of solar panels can gain wider popularity among the customers due to its sustainable nature. Furthermore, in this respect employment and price stability of country can be enhanced. Installation of solar panels can further help in enhancing subsidies, and pollution monitoring further enhances the aggregate demand of solar panels. Green economy incentives and lower budget allocations can shift the trend from low carbon to energy efficient technology. Shifting in customer behavior can create an urge to produce more solar panels thereby enhancing the supply and demand of the said product.

Establishment of relationship with Balance of payments and fiscal policy

The fiscal policy of lower budget allocations and tax reduction not only keeps in tracking income and spending but also creates a new source of income for the country. This therefore, enhances the international income for the country. Furthermore, creation of new sources of income stabilises the economic income thereby improving the position of income in international level.

2.9 Control and evaluation

Cost details and response recording monitoring KPIs can unlock the success rate of the marketing strategies, Furthermore, market research of the competitive firms (Q cells and Sun power) are to be focused so that wider brand popularity and market share achievement of 25.6% could panels be achieved. Lower cost is introducing 3D Cells and Remote control panels can help in creating attraction of the customers on global level. Therefore, smart monitoring and control program by smart objectives can be used for successful presentation of the solar market. Use of sensors for solar panels at cost of $5000 further helps in attracting investment for medium income group investors.

3.0 Recommendation

The 3D panels and remote control panels by reducing carbon emissions can be the recommended outcome of this modern strategy.

  • Carbon emission credits and gains can be used for making the marketing plan for solar panel more profitable.
  • Novelty value generation can be used as the recommended strategy for making the marketing plan for solar panels more effective and long-lasting.
  • Use of alternate energy boom further not only creates an alternative source for energy but also makes the project economically feasible and technically viable.

4.0 Conclusion

The report focuses on the development of the marketing plan where 3D Solar Cells and Remote control panels are improvised in the solar panels for making it popular. The report focuses on the development of marketing strategies and action plan for further including the 3D panels has been reviewed.