Course Code -LOG430 Process Map Analysis


The following study will discuss the process map of "Coca-cola Zero", which is one of the well-known product of Coca-cola and has been released on several nations across the globe. Apart from that, the based on the process mapping, stakeholders and key-value added activities of the company will be analysed. Furthermore, the potential gaps in the business prospects of the product will be analysed, due to which the probable opportunities are being missed by the company. However, at the end of the assignment various recommendations will be provided through which the production of the "Coca Cola Zero" can be made cost-effective and add additional value upon the marketing prospect of the product("The Coca-Cola Company: Refresh the World. Make a Difference", 2020).        


Process mapping is demonstrated below:

Figure: The process mapping of Coca-cola Zero

(Source: As created by the Author)



Identification of the stakeholders and key-value added activities

The stakeholders and key value added activities are stated under by considering the above created process map of Coca-Cola zero


It is observed that Coca-Colazero has near about more than thousand stakeholders across the entire globe that operates the business of the product, in both local and national level. The stakeholders of Coke Zero mainly operates a wide range of activities through which the acceptance of the beverage can be increased among a wide range of customers across the globe. Furthermore, the key stakeholders of Coke Zero are suppliers, industry partners, customers, NGOs, Government entities and even the bottling partners. There are more than 300 bottling partners of Coca-Cola can be observed, among which the Coca-Cola HBC is one of the significant. Coca-Cola HBC is the main partner that controls the entire Coca-Cola system("HuffPost is now a part of Verizon Media", 2020).

Figure 2: Logo of Coke-Zero

(Source: "COCA-COLA® ZERO SUGAR", 2020”)

Key-value added activities

The key value-added activities of Coke Zero, are the following:

  • Providing low and zero-sugar drinks across a wider array of customer categories.
  • Ensuring a solid and indestructible packaging for transferring the products into rural locations.
  • Various offers for the global customer on purchasing the product within a specific period.

Potential gaps or opportunities for consolidating steps

As per the process map, it can be stated that Coke Zero, have several drawbacks in its marketing and production strategy. The process map shows that there are various competitors are available in the beverage market, due to which, without a continuous improvement it cannot maintain its position in the market. On the other hand, the marketing strategy of Coke Zero is unable to provide the desired level of profit like other brands of coca-cola.

In addition to that, while discussing the opportunities it can be stated that, due to less sugar and caffeine, Coke Zero has also became accepted into the community where people like to live healthily and consumes less calorie in their regular diet. Therefore, the opportunity may include a new base of consumers("COCA-COLA® ZERO SUGAR", 2020).        



Product: The Coca-cola zero sugar is mainly known by its brand name "Coke Zero", that is one of the new product from coca-cola. The Coke-Zero mainly includes carbonated water, food additives, natural flavour and caramel colour. 

Cost: The material cost of each can of Coke Zero includes $0.02. The Aluminium soda cans of coke Zero cost nearly $0.05 to $0.10 for manufacturing each.

Price: The Coke Zero is available with 300 ML cans and 400 ML bottle. The 300ML cans come with $0.42 and the price of 600ML pet bottles are $0.50each.0020

Value: The Coke-Zero includes zero calories, carbs, sugar and even zero sugar. The product is widely accepted among the healthy community across the globe and comes with an affordable price. Moreover, the product is also valuable as it promotes a safe and healthy beverage consumption habits across the globe("COCA-COLA® ZERO SUGAR", 2020).


Probable recommendations to make the production cost-effective and gain value-added benefits can be as follows:

  • Coke Zero should provide several offers to the customers so that it can become quite presentable and acceptable to all the customers.
  • New joint ventures can be initiated by the producers of Coke Zero so that, it can reach a wide range of customers.
  • The manufacturing cost should be lowered so that the price of final products can be reduced.
  • Moreover, it also can be recommended that more packaging options should be incorporated so that the customers can have more options("HuffPost is now a part of Verizon Media", 2020). 


Finally, it can be concluded that a considerable brand positioning must be obtained by Coke Zero so that the desired results can be gained. In addition to that, as per the process mapping of Coke Zero, it has been observed that Coke Zero have several competitors within the market. Additionally, due to its healthy consumption business protocols, the product is also acceptable in the communities of healthy living habits.   




COCA-COLA® ZERO SUGAR. (2020). Retrieved 2 April 2020, from

HuffPost is now a part of Verizon Media. (2020). Retrieved 2 April 2020, from

The Coca-Cola Company: Refresh the World. Make a Difference. (2020). Retrieved 2 April 2020, from



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