Discussion on the Article about E-Business management:
The piece of writing under introspection is named as “e-business management assessment “ framework proposal through case study analysis”. It was the contribution of Pedro Isaias, Luisa Cagica Carvalho, and others. The idea of using online tools for marketing is booming. With the expansion of online marketing options, concepts like marketing strategies, customer relationship management, and consideration of the business model approach have become important. The case study used an analysis of (nineteen-19) case studies through ATLAS .ti and qualitative content analysis. The concept of door-to-door marketing has stepped foot back. Entrepreneurs are now judging online marking to retain old customers, gain new customers, and keep a healthy business relationship with all associated stakeholders(Trad & Kalpi? 2016). At the same time, it is used to amalgamate business activities with cost-effective services. Therefore, it is healthy for the intensification of the business. On the other hand, customers can get value-added service and do not have to waste their time in visiting a shop physically. ICT-based applications are been used to integrate the business. However, online marketing facilities, through online websites can work well only when a company has well defined IT infrastructure. People can log into any website and look for booking availability of tickets for a tour, or for buying commodities from retail, or access other services when the service is uninterrupted. Therefore, in all sectors and business applications, the integration of an online marketing framework is important.
The integration of the online business is also involves a marketing mix concentrating on four important “P” associated with the business. It refers to the products, place, people, and promotional activities related to that business. One of these issues are well handled, the business operates to create better business relationships with customers. Individuals do not shirk away even if they have to pay a few dollars extra for a product or service, because they are contented. Therefore, online marketing options are superior in terms of promotion, and other essence associated with the business(Li & Chan 2019).
The employees of an organization can initiative business activities by sending gentle texts/emails with discounted offers in peak seasons, or special package systems. This is done through online social media websites like Facebook, LinkedIn or through formal business mails too. A considerable section of old customers can be brought back, while the latter feel they are important and respected by the company; therefore, such customers behave like “repeat customers”. At the same time, online business marketing should be associated with negative issues associated. If someone posts negative feedback about the service or product being marketed, it would reach millions of people within a fraction of seconds. Millions of people scroll across newsfeeds on Facebook or videos on YouTube, to know about products and services.
This might ruin the reputation of the company as well. Companies should make an effort to use online marketing options to provide customers with real-time services. There should even be a strong monitoring system to constantly monitor what is getting posted or emailed, or seen. The company should take all negative opinions and feedbacks as challenges for self-growth and betterment of services. The business management canvas is quite helpful. It consists of aspects like customer segment, channels, and customer relationship, key partners involved. The framework for competitive business management involves business model strategy, CRM strategies, and marketing strategies (Tsironis et al., 2017).
Trad, A., & Kalpi?, D. (2016). The E-Business Transformation Framework for E-Commerce Architecture-Modeling Projects. In Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 733-753). IGI Global.
Tsironis, L. K., Gotzamani, K. D., & Mastos, T. D. (2017). e-Business critical success factors: toward the development of an integrated success model. Business Process Management Journal.
Li, T. C., & Chan, Y. E. (2019). Dynamic information technology capability: Concept definition and framework development. The Journal of Strategic Information Systems, 28(4), 101575.