8 studio marketing ideas to bring more clients

Introduction and Purpose

Strategic presentation and tactics for implementation can make significant changes in a company or an organisation. The purpose of this poster is to highlight a new strategy for the hotel, Studio 8 in Australia. Based on the key strategic direction provided here, effective objectives will be made with a balanced scorecard. The specific actions and tactics and the strategic direction are to be linked with the balanced scorecard with significant KPIs (). To create this tactic and scorecard, Ansoff Matrix is used.

Background

Studio 8 is a luxurious hotel in Australia that has high efficient design to satisfy the target customers, especially the elderly people. It is a fine place for leisure and retirement. The hotel provides luxurious facilities such as free internet, high quality bedding, a bar on the rooftop, premium toiletries, ironing facilities, daily water for free and so on. There are 55 luxurious and air-conditioned studios in the hotel.

SWOT

Strength: there are low cost facilities due to the limited services. There are kitchen facilities for the clients. The location is luxurious and attractive for the clients as it is full of restaurants and bars and fashion companies nearby.

Weaknesses: the prices for individual facilities is above the average rate in the market. The target market is extremely limited. The adults only can get the service here. The staff here is new and with limited experience.

Opportunities: It is known as the ultimate dread destination. Since there are low bargaining power of the buyers and suppliers, the hotel can increase its profitability rate. It is the most perfect place for leisure time. The number of international students in Australia is increasing which is in favour of their business tactics.

Threats: The anti-immigration acts that lead to social instability are harmful for their image and target market. Besides, there is increasing competition in the hotel industry in Australia (Patiar and Mia, 2009). The exchange value of the Australian dollar is high which is not in favour of the Australian hotel industry.

Balance Scorecard: type, objectives, measure, targets, tactics                                        

Strategic Direction

The strategy for the hotel is to increase their target market. The current target market of the company is mostly the adults, excluding the gen Z and young people. The management must highlight that the population of Australia is rapidly increasing (Australian Institute of Health and Welfare. 2022).  It must be observed that the tourism industry of Australia is highly established where the hotel industries must be flexible for the different global populations ages.. The restriction to one age category limits their success rate. The percentage of the young population is rapidly increasing in the country (see figure 1).

: The population rate in Australia

Hence, the hotel must increase their target customer by changing and redecorating some of their rooms and by changing their marketing and promotional strategies to satisfy the taste of young and middle aged adults.

Implementation

To increase the number of target consumers, the hotel must launch new ad campaigns and promotional strategies. The new target customer must include the young adults as well as the elderly adults. Therefore, there should be different types of facilities such as a large honeymoon suite, relaxing studios for middle aged and elderly people, large 2 or 3 bed-room suites for large families and so on. These facilities must be advertised thoroughly. The new marketing camping must highlight the proper structure and facilities for different clients of different ages, ethnicity and economic status.

Conclusion

The poster provides a new strategy for the hotel, Studio 8. It is suggested here that the hotel must increase its target clients. Effective implementation strategies and the new changes are demonstrated here as well with the proper balance scorecard.

Get a New strategic direction for studio 8 to attract more customers, increase space for accommodations, and meet the high expectations of your professors.

To attract more customers, increase accommodations, and meet the high expectations of professors, Studio 8 should adopt a tailored strategic direction. Below is a comprehensive plan designed to achieve these objectives with the expertise of "Best Assignment Experts.

1. Academic Specialization
2. Collaborate with Academic Institutions
3. Customized Academic Amenities
4. Space Expansion and Renovation
5. Advanced Technology Infrastructure
6. Quality Assurance
7. Online Booking and Reservation System
8. Conference and Seminar Facilities
9. Academic Event Marketing
10. Personalized Services for Professors